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ShareWe pre-boomers were sandwiched between the Greatest Generation and the Baby Boomers. Those of us born between 1930 and 1945 learned much from our parents who suffered through the Great Depression and sacrificed during WWII before realizing much of the American Dream following the war.
Pre-boomers also enjoyed the peace dividends. However, many of us believe we were the “Forgotten Generation” that made significant contributions to our country and the economy while teaching our younger brothers and sisters what life was all about.
The Baby Boomers, born between 1946 and 1964, were the darlings of the news media and the target of many advertising dollars for most of the second half of the past century. They were the hope for the future. But, they didn’t want to wait; to them the future was now. They have changed the face and the philosophy of America in more ways than we could have imagined — some good and many not so good. What this will mean to future generations remains a big question.
Loving the America in which I grew up and seeing the need for our generation, more than 30 million strong, to have a continued voice in those affairs that might be near and dear to us, I started a personal blog. Pre-boomerMusings.com was introduced in May of 2009, and I posted articles on it several times each week since then.
With the first of the 76 million Boomers turning 65 in 2011, it was easy to see that New Seniors were becoming a mighty force. So in January 2009, a few friends and I launched NewSeniors.com. This online magazine was dedicated to covering subjects of interest to those who were already 65 or about to reach this major milestone.
In the past year and a half the site has matured and features articles written exclusively by New Seniors for New Seniors. Videos, quotes and other matters of interest to those 65+ also added to the rich content of NewSeniors.com. We wrote extensively about issues such as health care and Social Security which have considerable impact on New Seniors.
We often talked about nostalgia, not to avoid the present but to enjoy the past. We believed part of our mission was to remind New Seniors about how good living in this country was for us and that we had a moral obligation to keep America great for our children and grandchildren. To this end, NewSeniors.com constantly reminded the hundreds of thousands of visitors to the site how important it is to get involved in shaping the future, particularly since we have the voting clout to make things happen.
Thank you for helping to make NewSeniors.com a popular place for those 65+ to visit. Our growth has been most gratifying. However, for now, we will be taking a hiatus from our regular posting schedule. You will be able to continue to access the vast library of archived articles and videos until we return. Again, thanks for your support; and we ask that you continue to help the trailing generations to achieve the American Dream.
Don Potter: Editor-in-Chief
Don Potter, a veteran of the ad agency business, is a Philadelphia native currently living in Los Angeles. He is the author of an acclaimed marketing book, The 50+ Boomer: Your Key to 76 Million Consumers. In retirement, Potter has written two novels, hundreds of articles and is a frequent lecturer. A leading advocate for those 65+, he is a founder of NewSeniors.com.1 Comment
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It was very good