Watch a few news shows on television and you’ll see lots of commercials aimed at seniors. This is not unusual. Advertisers with products and services appealing to a mature audience know a disproportionate number of this demographic group can be reached with this type of programming.
America’s Exceptionalism is the Key to Our Recovery
We pre-boomers grew up in a time when there was no doubt that this country was the world leader in virtually everything we could think of. Our generation was born between 1930 and 1945, so we saw results of what a united people are capable of doing.
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Histrionics outshined the topic of reform at the health care summit. During the more than seven hours of this made-for-television event participants tried to strut their stuff.
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Sitting in Los Angeles and watching television coverage about the latest blizzard hit the East, I wondered what in the world is happening with our weather. When the climate conference in Washington, DC had to be canceled because of the record snow fall, I didn’t know if I should laugh or cry.
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I am covered by Medicare and also purchase supplemental health insurance, along with prescription coverage, from one of the nation’s better known providers. Recently a letter arrived at my home stating there would be no increase in premiums for the Preferred Provider Organization (PPO) coverage during 2010.
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In Oscar Wilde’s novel “The Picture of Dorian Gray,” a handsome young man believes his life would not be worth living once his good looks faded with age. So, he sold his soul to the devil and the man remained young while a portrait of him aged instead.
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Talking with a friend from the South, brought back memories for this pre-boomer about the local products I enjoyed as a kid. He thought a great after school snack was an RC Cola and a Moon Pie. My favorite, as a Philadelphian, was a Hires Root Beer and a Tastykake. It wasn’t until we were older and started traveling that either one of us got to taste what the other liked as a kid because these were regional brands that were not best sellers, or in many instances not available, except in specific areas of the country.
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The onetime jewel in this country’s crown of achievement and testament to the “good life” has tarnished to the point were it is unlikely to be restored to its former greatness. With unbridled spending by a virtual one-party State Assembly and Senate, unsustainable concessions to public sector unions, unfriendly restrictions and taxes on business along with personal income taxes and sales taxes that are among the highest in the nation, it’s no wonder the California dream has turned into a nightmare.
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Pre-boomers (those born between 1930 and 1945) seem to be harboring a growing fear even despair about the future, especially when it comes to financial matters. This saddens me, because it is my belief that we New Seniors are now the moral compass of America. With our help, the nation should be able to steer away from the rough waters that have tossed us around in recent times. But there is little chance for such success if we throw up our hands and surrender to negative thinking.
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Congressman, Dennis Kucinich (D-OH) recently announced he will introduce a bill designed to create a million jobs for unemployed workers by allowing people who have reached 60 to take early retirement. The question is, how can adding to the growing roles of those on Social Security and other government-run/taxpayer-funded programs possibly be good for the nation’s financial woes?
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Ever wonder who some of the better-known pre-boomer are? Take a look at the abbreviated list of famous American’s below.
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